HOW CAN VIDEO BOOST YOUR ROI?

Tis the season to spread some marketing magic, and we’ve got just the thing to make your 2024 marketing campaigns shine like Rudolph’s nose! 

At Click Content Studios, we’re all about creating captivating videos that will not only make your brand stand out but also give your ROI a serious boost! Because businesses that utilize video marketing receive a whopping 66% more qualified leads per year! 

Here’s why:

A PICTURE SAYS A THOUSAND WORDS, BUT A VIDEO SPEAKS MILLIONS

We all know that visuals are powerful tools that can convey complex ideas more effectively than descriptions. But videos take it to the next level, amplifying this concept exponentially.

In fact, studies show that viewers retain 95% of a message when they watch it in a video, compared to just 10% when reading text alone.

So, by incorporating videos into your marketing strategy, you’re not only engaging your audience but also ensuring your message sticks with them faster, leading to higher conversion rates and ultimately, better ROI. 

EMOTION CAPTIVATES AND CONVERTS

By leveraging videos, you can tap into your audience’s emotions and create content that resonates deeply. Whether it’s a heartwarming customer testimonial or an insightful product highlight, video content is one of the most effective ways to connect with your audience on a much deeper level. And when they have that connection with your brand that can mean increased brand loyalty and, you guessed it, greater ROI! 

A great example of this is Android’s “be together. not the same” video. In the spot, Android uses adorable clips of unlikely animal friends (who doesn’t love animals?) playing and snuggling as heartwarming music draws you in even further. The video represents Android’s key advantage over Apple—its open platform that allows compatibility with other devices. Together, but not the same. The video quickly went viral and became the most shared ad of all time for a short period. 

OPPORTUNITIES GALORE

One of the most magical things about videos is their versatility. From social media ads to website homepage banners, you can use them in a multitude of ways and on a multitude of platforms. So, whether you’re looking to increase traffic, boost engagement or drive sales, videos are like Santa’s little helpers! 

Let’s unwrap the different types of videos your business can leverage to jingle all the way to success next year.

Product Highlight

Showcase your merry merchandise! With a product video, you’ll give your audience a taste of the magic your product brings to the table.

Testimonial
Four- and five-star reviews are great, but testimonial videos are the shiny baubles that make businesses sparkle. Highlight an employee’s experience working at your business or a customer who’s benefitted from the magic of your products and services. 

Explainer 

These videos dive deeper into your product/service, appealing to individuals who may be unfamiliar with it or your industry as a whole. They are especially helpful for answering frequently asked questions and provide an opportunity to present your company as a reputable and knowledgeable leader.  

How-To

How-to videos teach current and potential customers a concept or skill, whether that’s maintenance, troubleshooting or ways to use your product/service. 

Brand 

Here’s where you get to shine a light on what makes your brand, company or product/service unique. 

Culture

These are a great way to give prospective employees a glimpse into what it’s like to work for your company.

Incorporating video into your marketing strategy can work wonders for boosting your ROI. By leveraging the power of visuals, tapping into emotions and taking advantage of the versatile opportunities videos offer, you can create captivating content that resonates with your audience, drives engagement and ultimately leads to increased conversions and revenue.

Continue reading more about the benefits of video content or get started on making 2024 the year of ROI 👇.